Turtle Back Zoo

This project involved designing a new logo and promotional postcard for the Turtle Back Zoo. The visual identity draws inspiration from the zoo’s mission of conservation, education, and family-friendly experiences. The logo combines clean shapes and approachable typography to create a modern, memorable mark. The postcard design expands on this identity with vibrant imagery, playful illustrations, and a clear layout that highlights the zoo’s attractions. Together, they create a cohesive and engaging brand presence for both visitors and marketing materials.